Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
Created a full campaign for Poppi with the copy message of 'Pour It Out' including a breakdown of the target audience, insights, strategic messaging, manifesto, partnership launch, print ad and video ad.
Created and conceptualized a new beauty and candle company called 'Remplir' for my luxury marketing class. The brand is intended to be elegant, sophisticated and environmentally cautious. The following presentation shows about the brand, a vision board, brand identity, mission, vision & goals, savior-faire, target market, giving back statement, logo breakdown & usage, color palette, brand colors, product itself & range, social media breakdown and what a mock in-store experience would be like.
While abroad at The American University of Rome for my events class, I led my group in creating an event called the 'We ❤️ the 🌎Festival' based on Lil Dicky's music video 'Earth'. The mission of this pretend festival was to educate people through their participation in our event's workshops and speaker panels along with musical sets to talk about the importance of our earth and how we can implement change to improve our home. This project started with an idea of what we wanted our event to be and ended with a full event proposal including an event website, promotional video, multiple-day agenda, budget breakdown, merchandise ideas and more.
Promotional video for 'We ❤️ the 🌎 Festival'
Came up and designed a print ad for Sunkist Soda based off of the copy: "You're the Fizz".
For my capstone class at the University of Miami, I lead the Layout & Design team in creatively designing an 82-page booklet and a 76-slide presentation proposing and conceptualizing the idea of a new stadium at Tropical Park in Miami-Dade County. When the final presentation was shown, I assisted my 30 classmates present, acting as a moderator who aided in the flow of the presentation. (Booklet pictured)
Created and designed from front-to-back a 20-page mock magazine inspired by Vogue using Adobe InDesign. Decided who would be on the cover with a corresponding cover story, what campaigns would serve as ads, put together the Masthead as well as conceptualized what an additional story would be. On each page, I further played around with what images to include, the page layout and the use of grouping and collages.
Used Adobe InDesign to create a cover and eight-page magazine spread inspired by Vogue. When designing, I utilized various font sizes, image placements, and the text wrap tool, as well as how to arrange text into even flowing and readable columns.
Used Adobe Illustrator to create an infographic of someone washing their hands. Specifically utilizing the pen tool to draw each shape and line pictured.
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