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A collection of the work from current roles, past positions, & internships

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Crain Currency

In the 'Luxury and Lifestyle' section of Crain Currency, I wrote about some of '...The best-tasting menus in the world. For the full story and guide click the link below:

Article: 'A gourmand’s delight: The best tasting menus in the world'

Kiehl's Since 1851

Created a TikTok that received 570+ views of Kiehl's products that emulated Taylor Swift albums. The caption and title of the TikTok was Kiehl's Taylor Swift Edition playing off of how Taylor Swift is rereleasing her old albums as "...(Taylor's Version)".

    'Kiehl's Taylor Swift Edition' TikTok'Kiehl's Hydrating Edition' TikTok

    Moda Operandi

    Sourced and styled 7 outfits for fall after being inspired by Moda Operandi's site. The TikTok video received 500+ views.

      'Fall Outfits Moda Operandi Edition' TikTok'Halloween Moda Operandi Edition' TikTok

      ESCAPE Magazine

      I created a 36-page print/digital cross-platform niche publication from scratch for a  specific audience. My magazine is called ESCAPE and is for those who at their core love to travel. The audience is specifically positioned to be luxury travelers, those who visit places to their fullest and those who wish to simply travel the world in general. Throughout the semester I created a full proposal, business plan, budget and a multi-platform social media plan for ESCAPE.

        TAJA Collection: TikTok

        Helped grow TAJA Collection's TikTok account from September 2022 to December 2022. To create content used TikTok, InShot and CapCut.

        Grew TAJA's TikTok by:

        •  +265.92% in video views, +367.29% in profile views, +619.39% in likes, +272.22% in comments and +200% in shares. 
        • Grew TAJA's TikTok engagement by +296.35% in video views, +370.09% in profile views, +600.99% in likes, +275% in comments and +200% in shares

        Taja Collection TikTok

        TAJA Collection: Instagram Stories

        Created a series of informative stories on what is and how to use TAJA Collection's 'Smudge Kits.' These images were posted to the brand's Instagram stories.

          TAJA: This or That Stories

          Created 20 collages for TAJA Collection's  Instagram stories that showcased "This or That" polls that were meant to engage followers. These polls specifically showed what candles or designs/prints followers preferred as well as what aesthetics they also preferred. 

            Swtch Underwear

            Used Adobe InDesign to create ‘Hello Cards’ for Swtch Underwear as they launched their first product. These cards were placed on top of the product when shipped. This specific card asks for feedback and serves as a thank you for purchasing the product. 

              Swtch Mood Boards

              Each mood board seen above was posted to Swtch Underwear's Instagram story. The mood boards were posted alongside 5-6 additional stories that were curated to fit a theme assigned to each day of the week. The theme for Monday was motivational, Tuesday was sustainability, Wednesday was about bringing awareness to a cause of our choosing, Thursday was related to body positivity and lastly, Friday had a theme of spontaneity or "randomness". 

                University of Miami AMA

                Used Adobe InDesign to create a mock weekly email format for the University of Miami’s American Marketing Association (AMA). This email format would be a visual outlook for the club to showcase its upcoming events and meetings. 

                  Coral Gables Magazine

                  Used Adobe Illustrator to draw an image of Coral Gables City Hall for an online story. I used the pen tool in an array of colors to capture the building to its fullest extent. 

                    City Hall Updates With GraphicArticle: 'Happy Hour in Havana' (Page 50)Article: 'Time to Shop Till You Drop' (Page 52)

                    Distraction Magazine

                    This story was written by me for the University of Miami’s student-run magazine called Distraction. The story highlights two concerts put on by Sirius XM and Pandora during Super Bowl LIV in Miami, Florida. The photos found in this article were also taken by me. 

                    Article: 'Sirius XM & Pandora Present: The Chainsmokers & Lizzo'Article: '9 Ways To Curb Move-Out Day Stress'

                    Copyright © 2023 Alexandra Hopfenberg - All Rights Reserved.

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